G-SHOCK's latest collaboration with New York-based Director/Artist/DJ, Va$htie Kola
Casio America, Inc., announces G-SHOCK's latest collaboration with New York-based Director/Artist/DJ, Va$htie Kola. The partnership marks G-SHOCK's first-ever collaboration with a female artist and aims to appeal to a young, fashion-forward consumer.
The G-SHOCK x VA$HTIE limited edition timepiece, GMAS110VK-9A, offers a fresh spin one of the classic analog digital styles; it's available in a trendy metallic gold complete with the VIOLETTE logo printed on the band and the VA$HTIE logo printed on the caseback as well as custom packaging and tin.
"Va$htie has cultivated the downtown New York City scene for over a decade as a style icon", says David Johnson, Vice President of Casio America's Timepiece Division. "Her experience in fashion, film and music makes her a perfect fit for G-SHOCK and we're thrilled to be partnering with her."
In addition to being a stylish accessory, the timepiece also offers features for an on-the-go lifestyle. Technological components include Auto LED Light Backlight, 200M Water Resistance, Shock Resistance, Magnetic Resistance, World Time (48 Cities + UTC), 4 Daily Alarms + 1 Snooze, and 1/1000th Second Stopwatch (100Hr) and Countdown Timer (24Hr), and 12/24 Hour Formats.
Of the collaboration, Va$hie says "The watch is inspired by my obsession with gold. Traditionally, business people are known for wearing noteworthy timepieces and as the face of the new young entrepreneur/ business person, I wanted to design a G-Shock watch that represented an entrepreneurial spirit and that is also something beautiful and timeless."
The G-SHOCK x VA$HTIE timepiece will retail for $160.00 USD and will be available for purchase beginning December 2014 at select Macy's, Tourneau, and key fashion boutiques, , as well as the G-SHOCK Soho NYC store.