Dr. Martens new STAND FOR SOMETHING campaign
Dr. Martens #STANDFORSOMETHING campaign continues to celebrate these free-thinking individuals; from the first timers to those who have been with us forever.
These are authentic characters who stand for something. Featuring a diverse cast, the campaign represents people of different ages, backgrounds, occupations and personalities. They all have one thing in common - they wear Dr. Martens boots and shoes with pride and passion, an empowering mark of something worth standing for.
The campaign is also brought to life on Dr. Martens social media spaces, where consumers will be encouraged to share their style and what they stand for to win, by uploading their own personal images of them wearing Docs.
This creates a visual representation of the brands fans across the world, what they like to wear and how they express themselves.
Link to video